Americanafest 2020 Replaced By Thriving Roots

Thriving Roots is bringing the global Americana music community together from across the world for three full days of engaging insight you won’t find anywhere else.


Presented by the Americana Music Association Foundation, Thriving Roots is a brand new event with almost 100 online sessions that go beyond today’s webinar-style virtual conferences.

Hear from industry experts + trendsetting artists
With live engaging panels, you’ll have a front-row seat to insight you won’t find anywhere else. Thriving Roots will be bringing you today’s top industry leaders and artists for intimate conversations on music, culture and everything in between. You’ll get to hear inspiring talks from musicians such as Rosanne CashJohn LeventhalMavis StaplesJackson BrowneRhiannon Giddens and T Bone Burnett, who are trailblazers who’ve carved their own place in the music world.

Create lasting relationships wherever you are in the world
On the Thriving Roots platform, you’ll have the opportunity to connect with one another by creating your own attendee profile, browsing the attendee directory, private messaging and even starting an open discussion on the forum. If you want to talk shop with other attendees, simply schedule one-on-one virtual meetings. You can also check out the live exhibit hall filled with friends of the music community.

Before Thriving Roots begins on September 16, you’ll be able to create your attendee profile and customize your own daily schedule. If you end up missing something on your schedule, don’t sweat it – you’ll be able to access our content after the conference ends.

Learn from top industry pros during these immersive panels

  • “The Anatomy of a Publicity Campaign” will group today’s top PR pros to dissect the many components of both a new artist and an established artist’s campaign.
  • “Building a Streaming Strategy in 2020” will show artists and pros how to optimize today’s digital resources with real-world strategies that lead to growing listenership and a solid fanbase.
  • Get an inside look at how Americana industry pros are empowering their artists to retain creative control and the benefits of assembling a hand-picked team during “Independent Control: The Power of Collaboration.”

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